LONDON – Leading airport media specialist, EYE, congratulates London Gatwick Airport on the launch of its new brand identity.

Gatwick Airport has unveiled a new blue and white visual identity positioning the airport as a friendly and enjoyable airport throughout the passenger journey. An advertising campaign by Naked Communications was rolled out on Wednesday 23rd June promoting the strap line, ‘Your London Airport – Gatwick’.

Commenting on the new identity and advertising, Stewart Wingate, the CEO of Gatwick Airport, said that the airport has long been recognized as a relaxed, friendly and enjoyable place to travel. Gatwick Airport looks set to continue on building on these attributes throughout its redevelopment, the new branding being the initial step in this process.

The two-year, £1bn investment program will see the introduction of an inter-terminal shuttle and an extension of Gatwick Airport’s North Terminal. In  Keeping with its customer-focused development programme, Gatwick Airport has already introduced new 'fast track' security service and assistance lanes for families and passengers who need extra help. Meanwhile, retailers such as Superdry, Hugo Boss and Jo Malone have outlets at the airport and look set to entertain Gatwick Airport’s keen shoppers.

John Rankin, General Manager, Eye Fly UK, said: “Investment by UK airports in their infrastructure and visual identity is leading the way in creating the next generation of customer-focused airports. We’re sure that passengers will be delighted with the developments at Gatwick Airport.”

< back